Learn your program
Everything we know about you, verified.
We gather your program details, brand assets, and staff credentials in one place, and confirm anything we’re unsure of with your team. Nothing we publish is guessed or invented.
What We Do
Eight services, one growth engine.
The channels that fill behavioral health programs. Each one works on its own and works harder alongside the others. Start where the need is sharpest, or run them all as one package.
Marketing Packages
One senior team runs your SEO, AI search, ads, social, website, and tracking together, so every channel pulls in the same direction and one report shows what produced each admit.
Explore the packagesSEO
Rank for the searches families make when they need care, with pages your clinicians helped write and every organic call tracked to the admit.
Explore SEOAI Search
Families now ask ChatGPT, Gemini, and Perplexity where to find care. We make your program the one those tools trust and recommend.
Explore AI searchPPC
Google and social ads managed keyword by keyword, with spam and out-of-network calls filtered out, so your budget goes to people you can help.
Explore PPCWebsite Design
A fast, trustworthy site built for a family deciding on a phone, with every call and form tracked and a 50-point check before launch.
Explore web designSocial Media
A planned, consistent social presence that features your real clinicians and admissions team and sends interested families to your programs.
Explore social mediaBranding
An identity and message that make your program look as credible as it is, consistent across your site, ads, profiles, and AI search.
Explore brandingFractional CMO & CRO
Senior marketing and revenue leadership from our team when you need it, with a focus on turning more of your existing traffic into admits.
Explore fractional leadershipNot Sure Where To Start?
Tell us where census stands.
We’ll tell you which channels will move it first for your program, markets, and budget, and come back with a free custom quote.
Map my growth planWhy It Compounds
Most treatment centers hire separate vendors for SEO, ads, web, and social, and end up with mixed messages, overlapping budgets, and nobody who owns the result. We run them together, so every channel makes the others work harder.
256% increase admits, addiction treatment client100,000plus organic sessions a month, from under 100
Organic calls per month (YoY), addiction treatment clientClient result
10+ yearson month-to-month contracts: how long clients of our team’s previous agencies have stayedNo long-term lock-in. The work has to earn every month.
Growth Packages
Three complete growth packages.
Every channel working together. Choose the level of partnership that fits where your program is today; pricing is custom to your goals and your current marketing.
Foundation
Best for programs building their first real growth engine
- SEO
- AI search (GEO & AEO)
- Website design & development
- Admit tracking & reporting
For programs that need to be found and trusted before they spend on ads.
Start with FoundationMost popular
Momentum
Best for programs ready to scale census
- SEO
- AI search (GEO & AEO)
- PPC (Google Ads, Meta & more)
- Website design & development
- Admit tracking & reporting
For programs with steady inquiries that need predictable, tracked growth.
Build my growth planMarket Leader
Best for multi-location organizations owning their region
- SEO
- AI search (GEO & AEO)
- PPC (Google Ads, Meta & more)
- Website design & development
- Social media
- Branding
- Admit tracking & reporting
- Fractional CMO / CRO leadership
For established organizations that want one accountable team over everything.
Talk to our teamHow We Work
Ten stages. One system. Nothing left to chance.
Every engagement follows the same ten stages, from learning your program to reporting cost per admit. Click through to see what happens, and what you get, at each one.
Study your market
Your competitors, your families, your openings.
We research how families in your markets search for care, what your competitors are doing, and where the openings are. Every number we use comes with its source.
Plan your pages
The right page for every search that matters.
We match the searches that lead to admissions with the programs you offer and plan a clear page for each, then clean up your Google Business Profile and listings so families find consistent information everywhere.
Set the 90-day plan
Clear priorities, quarter by quarter.
A rolling 90-day plan that names exactly what we’ll build and fix first, ranked by what will move census fastest. You always know what’s coming next and why.
Interview your team
Your clinicians’ real expertise, captured.
We interview your clinical and admissions leaders and turn what they know into content published under their names. It’s what families trust, and what Google and AI tools reward.
Create the content
Pages, articles, graphics, and video.
We write and design everything in your plan, formatted to rank in Google and to be quoted by AI tools. Nothing goes live until your team has reviewed and approved it.
Share it everywhere
One trusted story on every channel.
Approved content goes out across your website, social channels, listings, and profiles, so families see the same credible story wherever they look.
Help families decide
Answers before they have to ask.
Families need confidence before they reach out. We create guides, clear FAQs, and program overviews that answer their questions early and make the next step feel easy.
Make it easy to call
More calls from the same traffic.
We streamline every way to reach you: call buttons, inquiry forms, and insurance verification. The friction comes out, and every call and form is tracked.
Report what it produced
Calls, admits, and cost per admit, every month.
We connect to KIPU, Salesforce, HubSpot, CallRail, or CallTrackingMetrics and report what your marketing produced, from the first search to the signed intake, measured against where you started.
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Start my growth plan
Who We Serve
Behavioral health is all we do.
Our team has led marketing inside behavioral health organizations, worked side by side with admissions teams, and spent decades growing treatment programs. And every one of us has friends or family who have been touched by this industry, which is why we treat this work as a service, not just a business.
Explore who we serveThe programs we serve
RehabDetox, residential, PHP, IOP, outpatient, and sober living programs.
Mental HealthMental health organizations, treatment centers, and group practices.
Teen TherapyAdolescent programs and the parents looking for them.
ABA TherapyABA and autism providers growing enrollment, clinic by clinic.
Senior LivingAssisted living, independent living, and senior care communities.
Why Oluna
Built for behavioral health, on purpose.
Senior people, not junior hand-offs
Big agencies sign you, then hand your account to someone new. We keep our client list small on purpose, so the people who built the strategy are the ones running it.
Reporting that ends at the admit
We connect your call tracking and CRM, filter out spam and out-of-network calls, and report on what pays for the marketing: qualified inquiries, admits, and cost per admit.
The truth, every month
You see the real numbers every month. If something isn’t working, we tell you directly, explain why, and show you what we’re changing.
Proven Results
Marketing built on results.
Data-driven marketing backed by decades of behavioral health expertise.
2.5×more patient inquiriesAverage across our team’s behavioral health clientsBeforeAfter
30practices servedBehavioral health organizations our team has grown
4×return on ad spendAverage across our team’s paid campaigns
45years of experienceCombined, in behavioral health and digital marketing01020304045+ yrs
Trusted by leading providers
“We Drive Admits. You Drive Impact.”Adam ScheidChief Technology Officer
What Clients Say
Trusted by programs like yours.
Couldn't ask for a better digital team. Megan takes the time to really get to know our program and how to best optimize digital traffic and has increased our opportunities to help individuals and their families tremendously.
Alex and his team are professional and creative while homing in on current trends in the SEO and digital marketing space. I personally appreciated their modern approach to business and helping us lay out a solid plan that we were able to execute and realize some nice results.
Absolutely loved working with Megan! I'd been running Google and social media ads unsuccessfully for quite some time. Working with Megan, she was able to specifically select everything that worked for my business audience and help me come up with the precise target words that were needed in order to attract the ideal clientele. Within one month I already had a high selling prospect and multiple warm leads.
Top notch branding agency! My experience has been unmatched in this highly specialized landscape. The advice and guidance that I received helped me to create a solid foundation for my business that has taken me to the next level and allowed me to penetrate the market. The transparency and fellowship I felt throughout the process has made me a long term client…Thanks guys!!
Megan is incredibly helpful and solution-focused. Whenever challenges come up, she works hard to find answers and make the process as smooth as possible. She is always professional and carries herself with a high level of expertise. If you're looking for someone who is professional, insightful, and dedicated to helping you succeed, I highly recommend Megan.
Top notch agency worth every penny. They take care with every project you give them and work on it like it's their own.
These guys are great to work with! They are very respectful, honest and hard working. Not only that, but their knowledge of marketing helped us learn a lot. Highly recommend them.
Excellent service, great team. Have really enjoyed using them and will continue to do so. Very knowledgeable about digital marketing and website management.
Couldnt say more about how reputable, professional, relatable and customer service oriented this company is!! Their team exhibits integrity, going the extra mile and are extremely relatable! I highly recommend this firm.
If your searching for SEO or website design of any kind, look no further! These guys do amazing work
This firm did an excellent job creating multiple versions of attractive logos for our company. Thank you!
Megan is extremely knowledgeable and truly an expert. 10/10 recommend.
Working Together
Working with Oluna.
Is Oluna a fit?
A quick check before you reach out. If most of these are true, we should talk.
- You want one team to own strategy and execution
- You will give us access to your clinical and admissions leaders
- You judge marketing by admits and revenue, not clicks
- You want a partner who tells you the truth every month
Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.
01
Who we work best with
We do our best work with behavioral health organizations that want one team to take over their marketing strategy and execution and run it at a high level: owners, operators, and executive directors who value digital marketing and would rather trust a partner than manage one. That includes addiction treatment centers, mental health and teen therapy programs, ABA and autism providers, and senior living communities. See who we serve.
02
The problems we get hired to solve
Budgets burned on spam calls and out-of-network leads. Websites stuffed with robotic content from a past agency. A cost per admit that keeps climbing. Vendors who never talk to each other. Reports that hide what’s really happening. A mobile site that loses families in crisis. Being invisible in AI search. If any of that sounds familiar, we’ve fixed it before.
03
How the relationship runs
Month to month, cancel anytime. Clients of our team’s previous agencies have stayed for more than ten years on those terms. Most partners start with one service or a full marketing package and add channels as the results come in. And you work directly with the leaders of our behavioral health marketing agency: three people with decades of experience growing behavioral health organizations.
Common Questions
Frequently asked questions
Straight answers to what program leaders ask us most.
Still have questions?Every question gets a straight answer on the first call.
Ask us directlyWhat services do you offer?
SEO, AI search optimization (GEO and AEO), PPC, website design and development, social media, branding, admit tracking and reporting, full-service marketing packages, and fractional CMO, CRO, COO, and CTO leadership. Every service is measured the same way: from the first search or click to the signed admission.
What type of digital marketing is the most impactful in behavioral health?
It depends on where your program is today. Paid search moves census fastest. Organic search and AI visibility build the steadiest, lowest-cost inquiries over time. And your website decides how many of either turn into calls. That’s why we plan them together instead of as separate vendors.
Can we start with one service and expand later?
Yes. Each service works on its own, and many programs start where the need is sharpest. When you add channels later, they build on the work and the tracking already in place instead of starting over.
How is pricing structured?
Pricing is based on your goals and the current state of your marketing. Fill out the form and we’ll come back with a free custom quote on how we can improve your census.
Do I have to sign a long-term contract? What happens if the census doesn’t move?
No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If census isn’t moving, you’ll see it in the same report we do, and we’ll show you what we’re changing before you ever have to ask.
From the blog
All articles Further reading
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.
Alex Vere Nicollwith Megan Pitcher
Behavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.Alex Vere Nicollwith Megan Pitcher
RehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.Alex Vere Nicollwith Megan Pitcher