Gather your brand
Your look, voice, and story in one place.
We collect your brand guidelines, fonts, colors, photos, and program details, so every post looks and sounds like the rest of your marketing.
The Problem
Stock photos and recycled quotes posted without a goal bring in nothing and quietly erode trust.
- Families navigating a crisis need reassurance before they reach out. A feed that hides your people can’t give it.
- Likes and impressions aren’t admits. Social has to lead somewhere, and be measured like every other channel.
84%of patients check reviews first40% have canceled or switched providers because of themrater8 2025, n=1,008
What's Included
What our social media management includes.
A planned, consistent social presence built from your brand and your team’s real expertise.
- One consistent brandYour colors, fonts, and style applied to every post, so social matches your website, ads, and print.
- Profiles that convertBios, contact details, links, and listings set up so a profile visit turns into a call or inquiry, and so your profiles show up in search and AI answers.
- A quarterly plan for every platformEach channel runs on a quarterly plan tied to your goals and the programs you want to fill. We never post just to post.
- Your team, on the recordInterviews with your clinicians, therapists, and admissions staff produce real answers to the questions families ask.
- Posts, graphics, and short videoWritten posts, branded graphics, short clinical videos, and Q&As across Facebook, Instagram, LinkedIn, YouTube, and X.
- Tracked from post to inquiryPosts link to pages connected to KIPU, Salesforce, Dazos, HubSpot, CallRail, and CallTrackingMetrics, so you see the calls, forms, and intakes social brings in.
2.5×more patient inquiriesAverage across our team’s clients
Trust Before First Contact
Put a trusted, familiar face on your program.
When families see your real clinicians, your space, and straight answers from your team, they start to trust you before they ever call. By the time they reach out, they already understand your approach, your levels of care, and your credentials, and the conversation with admissions is easier.
- Callers who already know and trust your team
- Profiles that show up in Google and AI answers, not just on social
- Videos and posts that also power your website and ads
The Process
How a social program is built and measured.
Ten stages, from gathering your brand to reporting the inquiries social brings in. Click through to see what happens at each one.
Study your audience
What families and referral partners respond to.
We research your audience, what competitors post, and the topics families search for, so your content answers real questions and can be found in search and AI tools too.
Fix your profiles
Every profile ready to turn a visit into a call.
We clean up your bios, contact details, links, and listings, and tie each channel to a clear goal and the program pages it should send people to.
Set the quarterly plan
A purpose behind every post.
Clear goals for every platform each quarter, with campaigns built to fill specific programs. We never post just for the sake of posting.
Interview your team
Real people, real answers.
We interview your clinicians, therapists, and admissions team to capture their expertise and answers to the questions families ask, and put real faces behind your brand.
Create the content
Posts, graphics, and short video.
From those interviews and your brand guidelines, we create written posts, branded graphics, and short-form video for Facebook, Instagram, LinkedIn, YouTube, and X.
Publish on schedule
Consistent, on every channel.
Approved content goes out on a steady schedule, at the times your audience is most active, on the platforms where they spend their time.
Send families somewhere
Every post leads to a next step.
Every post carries a clear next step that links to the right program page on your website, where families can call or reach out.
Review what works
More of what families respond to.
We review profile visits, engagement, clicks, and landing page visits each month to see which topics, formats, and messages work best.
Report what it produced
Calls, inquiries, and admissions from social.
We connect social to your website analytics, CRM, and call tracking (such as KIPU, Salesforce, HubSpot, CallRail, or CallTrackingMetrics) and report the calls, forms, and admissions it brings in, which shapes next quarter’s plan.
1 / 10
Build my social programResults
Proof, not promises.
500% increaseFollowersFollower growth on a targeted campaign strategy
678% increaseImpressionsImpressions and views over the same campaign
158% increaseConversionsFrom the same targeted campaign strategy
Case study · social media
Behavioral health organization, our team’s previous agency
The channels were posting stock images with no goal and no link back to the website. A quarterly plan, real staff content, and tracked program pages replaced them.
- Followers grew by more than 500%
- Impressions and views increased 678%
- Conversions increased 158% on the targeted campaign strategy
Social campaign growthClient result
Growth on a targeted campaign strategy for a previous-agency client: followers +500%, impressions and views +678%, conversions +158%.
Results shown were achieved for specific clients, including results achieved by our team at their previous agencies. They are not typical and depend on budget, market, clinical offering, and intake execution. Oluna does not guarantee census, cost per admit, or rankings.
“Families navigating a crisis need reassurance before they reach out. Show them the people who will answer the phone.”How we think about social in behavioral health
Who This Is For
This is for you if…
A quick read on fit. If most of these describe your program, we should talk.
- You have clinicians and admissions staff worth showing, and a feed that doesn’t show them.
- You want social measured in inquiries, not in likes.
- You want one consistent brand across your site, your ads, and your profiles.
- You need a program that runs on a plan, not on whoever has time this week.
The kinds of care we market
Every engagement is built around how families choose your kind of care.
Addiction treatmentDetox, residential, PHP, IOP, outpatient, sober living
Mental healthTreatment centers, organizations, and group practices
Teen therapyAdolescent programs and the parents searching for them
ABA & autismABA organizations and autism service providers
Senior livingAssisted, independent, and senior care communitiesThe full continuum of care
Every level of care, marketed on its own terms.
Families search differently for detox than for IOP. Each level gets its own page and campaign, so the right family lands on the right program.
Plus group practices, teen programs, ABA clinics, and senior care communities
In Depth
Social media, in depth.
What you get
Delivered in every social media engagement.
- Profiles and listings set up to convert
- A quarterly plan for every platform
- Posts, graphics, and short-form video
- Every post linked to a tracked next step
Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.
01
Your profiles show up in search and AI now
Google and AI tools read social profiles too. We plan your social content with the same research behind your SEO and AI search optimization, so when families look for you anywhere, on Google, on social, or in an AI answer, they find one consistent, credible program.
02
Profiles built to turn visitors into calls
Every profile is set up so a visit can turn into a call or inquiry: a clear bio, location, services, and contact options. Every post leads back to the right page on your website, which is why social pairs naturally with a site built to convert and a consistent brand.
03
Even stronger as part of a package
Inside a full marketing package, the clinician Q&As and videos created for social also feed your website content, AI search, and ad creative, so one interview with your team works across every channel.
Common Questions
Frequently asked questions
Straight answers to what program leaders ask us most.
Still have questions?Ask on the first call. Straight answers, no pitch.
Ask about socialWhich platforms do you manage?
Facebook, Instagram, LinkedIn, YouTube, and X, chosen by where your families and referral partners actually are. Each platform gets content made for how people use it.
Do you need our staff on camera?
It helps. Families trust real faces, and short clinical videos are among the most effective content we make. We keep filming short, structured, and respectful of everyone’s time, and we never feature patients or their stories without your facility’s written permission.
How do you measure social media?
Every campaign sends people to tracked pages connected to your CRM and call tracking (KIPU, Salesforce, Dazos, HubSpot, CallRail, and CallTrackingMetrics). We report traffic, engagement, phone calls, forms, and signed intakes, not impressions alone.
Will the content reflect our clinical voice, not generic filler?
Yes. We interview your clinical leadership, therapists, and admissions staff, then build content from what they actually say, published under their names. That’s what families trust, and it’s what holds up when Google pushes recycled AI content down.
Do I have to sign a long-term contract? What happens if the census doesn’t move?
No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If census isn’t moving, you’ll see it in the same report we do, and we’ll show you what we’re changing before you ever have to ask.
From the blog
All articles Further reading
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.
Alex Vere Nicollwith Megan Pitcher
Behavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.Alex Vere Nicollwith Megan Pitcher
RehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.Alex Vere Nicollwith Megan Pitcher